Conference Programme

The programme consists of a mix of ‘big picture’ strategy seminars, interactive workshops and small discussion groups for sharing experience.

2010 focus: Brand strategies for a multi-channel world

The Marketing Forum 2010 conference will continue to cater to different aspects of the marketing spectrum. However, based on extensive research amongst marketers, the 2010 conference programme will be clearly themed with brand strategies for a multi-channel world as the lead topic.

The conference content will develop this theme to cover brand innovation, development, protection and promotion, with an emphasis on case study illustration and genuine ‘takeaways’ for all clients.

Speakers & Topics to date:

• Event Opener: Sir Clive Woodward – “Challenging Champions”.
  
• Dennis Turner, Chief Economist, HSBC – “An assessment of the UK economy six months into the new government”.
  
• Peter Fisk – Brand master classes.
  
• Thomas Brown, CIM v – “The future for marketing capability 2010-20”.
  
• Philippa Snare, Microsoft – “The opportunity of social media”.
  
• Mike Burgess – “The Ipad and your brand”.
  
• Hugh Burkitt, The Marketing Society – “What role will marketing play in the future success of your business?”
  
• Round table: Brand crisis management.
  
• Further round tables: Brand segmentation, social brand, media strategy, customer interaction and response……plus many more.