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We’re now entering the era of the consumer and new initiatives are needed like never before to meet their needs and capture  hearts and minds – but why should they pick your product, your service or your organisation? Personalised campaigns and pinpoint precision will be required to woo customers, clients and stakeholders alike. 

Are you equipped to meet the challenge? Do you have the skills and know-how needed to stay abreast using an ever increasing array of apps, platforms, devices  and media?  Have you honed your skills and structured your organisation to meet new and disruptive forces?

This year’s Marketing Forum aims to give you a perspective on what’s new and equip you with the personal and professional skills and knowledge you’ll need to make the most of this diverse and fragmented market place.   As consumers gain confidence in spending now’s the time to present yourself, your brand and your company in its best possible light. This conference will equip you with the insight and skills to ensure you do!

Join us at The Marketing Forum 2016 to find those ideas and people who can help you turn your ambitions into a reality. We’ll also help you develop your knowledge and skills, giving you the confidence to make the changes you want.

New speakers and sessions will be added over the coming weeks.

For further information please contact Hilary Fenwick

CPD Certified

cpd_certified_rgb.pngThe Marketing Forum qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please email David Clark or call on +44 (0) 20 8487 2203.
2016 KEYNOTES
2016 KEYNOTES
  • DR MICHAEL FOALE CBE

    Astronaut, Scientist, Inventor

    You too can save the space station!

    Join Mike to hear how to leverage your skills and experience in the ultimate stress test!

    Michael Foale, CBE, PhD is a British-American astrophysicist and former NASA astronaut. He is a veteran of six Space Shuttle missions and extended missions on both Mir and the International Space Station. He was the first Briton to perform a space walk, and until 17 April 2008, he held the record for most time spent in space by a US citizen: 374 days, 11 hours, 19 minutes. He still holds the cumulative-time-in-space record for a UK citizen.

    Mike has been into space on 6 missions. His experience includes; being Commander of the International Space Station (ISS), bringing the Hubble Space Telescope back to life and having a major role in saving the Russian ‘Mir’ Space Station, following the only collision in outer space when, during Mir 23, the station was struck by a Progress resupply vessel.

    Mike has experience of multi-million dollar contracts and working with International partners that includes governments, businesses and former adversaries. He developed the leadership and team building programme for NASA’s Astronaut office.  He has held major roles of responsibility within NASA including Chief of the Astronaut Office Expedition Corps, Assistant Director of the Johnson Space Centre in Houston, and Deputy Associate Administrator for Exploration Operations, NASA Headquarters in Washington DC. After a 26-year career Mike left NASA to work on developing an electric aircraft to advance green aviation technology.
     

     

  • DAVID MCWILLIAMS

    Economist, author and broadcaster

    The world economy in 2017

    What lies ahead in international economics? Will the Chinese economy continue to contract or regain its upward trajectory? Will US interest rates rise? Will the EU’s sluggish economy, riddled with inconsistencies and excessive regulation, break into even a trot?  And what of the Brexit question?  Will the price of oil stabilise and what are the likely repercussions of the latest turmoil in the Middle East?

    Deciphering the uncertainty is what global economist and much published David McWilliams does best. Professor, practitioner and keenly sought after speaker the world over, David’s unique insights provide companies with essential guidance in an increasingly unsteady and unpredictable world.

    David McWilliams has devoted his entire professional life to understanding economics and developing his own world-view of how the global economy operates. His objective is to make this knowledge and these insights as widely available and easily understandable on as many platforms and to as many people as possible. His economics festival “Kilkenomics” is described by the FT as “simply, the best economics conference in the world”. David has worked extensively in the public and private sectors. He was an economist in the International Relations Department of the Irish Central Bank; Chief European Economist at UBS, Europe’s largest bank; and Head of Emerging Markets Research at Banque Nationale de Paris. He hopes that by joining Trinity Business School he can bring his years of international experience to a new group of enthusiastic students and a different way of thinking for future Irish Economists.
     

     

  • DANIEL HANNAN

    MEP for South East England

    The Brexit Referendum – Do we really need Europe to do business?

    Current best estimates for the forthcoming EU referendum point to the summer of 2016 and, consequently, there will be much to debate by the time our business forum takes place. Can we hang onto the benefits of union with Europe and at the same time exempt ourselves from its integrationist ambitions? Can we leave and have the best of both worlds?

    In or out – What  will the future hold?  What are the economic, business and regulatory implications for business at home, within Europe and across the rest of the globe?

    Join Daniel Hannan, British politician, journalist and  long time MEP to discuss the consequences …. either way!
     

     

A View From The Top
A View From The Top
  • A series of 1-2-1 interviews with some of the UK’s leading marketers

    Philippa Snare, Head of Business Marketing EMEA, Facebook

    Our top marketers will share stories, experiences and anecdotes from their careers and highlight the seminal moments that have taken them and the industry to where it is today. We’ll also probe the other side of the coin - learning from mistakes! We’ll conclude by asking for predictions of how the industry is likely to develop in the short and long term and what skills and requirements will be needed to stay abreast as a top marketer. Finally, we’ll open the session for questions and debate.
     

INDUSTRY SESSIONS
INDUSTRY SESSIONS
  • Developing the customer proposition: Key strategic initiatives to effect turnaround

    Alasdair Stewart, Marketing and Communications Director, AXA Insurance

    2007 – 2010 were tough years for AXA’s UK insurance operation. Revenues and profits suffered and confidence in the company and its future was uncertain. The turnaround strategy created by  new CEO Amanda Blanc and her Leadership team required a rebasing of the company’s activities and  delivering against a set of customer promises. Marketing and Communications played a key role in restoring customer and staff confidence whilst the operational side of the business overhauled their performance and customer service levels. Alasdair will explain how Marketing and Communications contributed to the turnaround.
     
    • The key strategic initiatives to effect turnaround
    • Operational improvements
    • The role of Marketing and Communications: creating clear marcomms and internal comms strategies
    • Creating an enhanced customer proposition

    Alasdair Stewart worked at Arla Foods Ingredients in Denmark where he had responsibility for marketing and communications prior to joining Independent Insurance in 1998 and subsequently AXA in 2001 where he  was responsible for developing e-Commerce strategies for both organisations and managing implementation. In 2002 Alasdair became Business Development Director at Aurora Corporate Services, an insurance TPA, and following its successful sale in 2004, he moved to FWD Marketing as a Senior Consultant. Alasdair joined the CII in December 2008 where he had overall responsibility for Corporate Relationships within GI and managed the business development team.
    In May 2011 Alasdair joined AXA as Commercial Director. He now has responsibility for Marketing and Communications, Product Development, Market propositions, CSR and leads the company’s Transparency initiative.

     

  • Why customers buy! How to use neuromarketing to drive business.

    Dr Lynda Shaw, CPsychol, Business Neuroscientist

    How do your customers think and make decisions?  And how do we tap into what’s going on in their minds way below conscious awareness? This workshop will identify the underlying reasons why consumers buy and discuss how to best utilise this knowledge. It will identify what the most effective marketing material looks like, how this translates to website design, blogs and videos and how to use this information to improve your marketing and strengthen your brand.

    Dr Lynda Shaw is a cognitive neuroscientist, registered chartered psychologist, an Associate Fellow of the British Psychological Society, a Fellow of the Royal Society of Medicine and the Professional Speakers Association, a Forbes contributor as well as an entrepreneur and author of adult and children’s books. 

    She has a PhD in Cognitive Neuroscience and Business Improvement Strategy and has lectured in Psychology and Neuroscience at Brunel University. She has conducted research on brain function and impairment, specialising in consciousness, emotion and the effects of ageing and offers insight into a variety of relevant and often controversial issues. 

    • Making the most of Data - We can all gather it but how can marketers make optimum use of it and how do we measure its ROI?
    • How do your customers think and make decisions?  And how do we tap into what’s going on in their minds way below conscious awareness?
    • Customer convenience - price isn't everything.  Customers value convenience - this could be your e-commerce USP and keep you competitive.

     

  • Brand innovation – maximising new opportunities

    Emma Inston, Marketing Director, Hive, by British Gas

    As digital technology develops and the Internet of Things provides previously unheard of opportunities for product innovation how can companies stay ahead and diversify their product base to take advantage of new connected possibilities and provide innovative and exciting services for their customers.

    Emma Inston’s early career was as a director in WPP and Omnicom agencies. More recently she has been a marketing director in financial services, healthcare, music and digital entertainment. Currently Emma is marketing director for Centrica and British Gas's Connected Home product range and the Hive brand.
     

     

  • Mad, Sad or Glad? Why brands need to build an emotional connection with their target audience - best practice in how to do this and retain credibility and authenticity.

    Louise Hodges, Head of Communications, Europe & Global Coordinator, Travelzoo (Europe) Ltd

    In a world where consumer trust is increasingly hard to win, companies need to work harder to build a robust relationship with their target audience.  Expensive advertising campaigns are no longer enough to engage and retain your customer.  The key to successful brand building is having a compelling and relevant story to tell - and the right 'cast' to deliver the message.  This case study will look at how Travelzoo has used emotive story-telling to reach a huge global audience and position the company as one of the most trusted voices in the travel industry.

    Louise Hodges is a natural disruptor in the communications and public relations industry.  She runs global campaigns for Travelzoo, positioning the brand as the go-to source for media looking for travel insights and information. Louise has spent the past six years as Travelzoo’s most senior communications executive, pulling together the 25 markets the company operates in and building brand awareness globally. In her previous role as Asia Pacific Head of PR at Tourism Australia, based in Hong Kong, she was responsible for building up Australia’s brand presence in 11 Asian markets, including India and China.
     

     

  • How to make money by making a difference

    Daianna Karaian, Founder and CEO, Thoughtful
    Brand purpose, sustainability, social good…we know consumers want companies to make a more meaningful difference in the world and in their lives. But many brands struggle with how to do it. What does it all really mean? How do you do it in a credible way? And how do you ensure it's a source of growth rather than a drain on resources?
    This session will draw on case studies from leading edge start-ups and challenger brands successfully combining a social mission with commercial ambition and will break down the strategic approach these brands share. And, in a short workshop, we’ll explore how that approach can be applied to brands of any size, in any category.

    Daianna Karaian  founded Thoughtful, a lifestyle magazine focused on design that’s changing things for the better and is driven by a firm belief that the things we buy should give us pleasure and not guilt.  She and her growing community of readers—consumers, creatives and entrepreneurs—are leading a movement to take conscientious consumerism out of the niche and make it desirable and accessible to everyone.
    Thoughtful Works, the creative studio behind the magazine, helps brands meet the growing demand for products and services that make it possible to live well while making a positive impact, and delivering commercial results.
    An alumna of London Business School, Kellogg School of Management and the Marketing Academy, Daianna has worked at the intersection of marketing and sustainability for over a decade, with a career spanning the government, corporate, non-profit and start-up sectors.
     

  • Tomorrow’s World Today: The disruptive forces shaping the world right now, and how we should respond

    Dean Van Leeuwen, Futurist, TomorrowToday Global

    We’re not just living in a time of fast-paced change, we’re actually experiencing an era shift in history. Driven by technology, globalisation, shifting social values and even demographic shifts, amongst other mega-trends, every industry and sector of society is experiencing deep structural change. The rules for success and failure are being rewritten, bringing both threats and opportunities to every organisation in the world. 

    The marketing function is being affected more than most parts of your business, as disruption comes to your customers, your products and services and your communication channels. We’ll look specifically at some of the ways that Marketing needs to change in the next few years in order to add maximum value to your organisations.

    This workshop will overview a number of key disruptive forces that are shaping the world right now, showing how these forces are bringing significant changes to your industry, creating threats of disruption and opportunities for future growth. It will also highlight some of the new attitudes and actions required from your people if you are going to successfully navigate the future of work.

    Dean Van Leeuwen is a founding partner of TomorrowToday Global, a consultancy that explores and helps leaders to succeed in a changing world. His areas of focus include leadership, strategy and future/disruptive trends.  Dean’s extensive global experience covers multiple industries.  He has worked across 30 countries, with senior leadership for FTSE 250 companies and consulted to both large and small businesses and is passionate about the future of work. He has worked in business schools and institutions including the London Business School in their global executive development programmes. He studied economics and law and has a masters degree in business strategy.
     

     

  • Managing The Next Generation: How to get the most out of your Millennial Talent in a Digital World

    Dean Van Leeuwen, Futurist, TomorrowToday Global

    Today’s young people have grown up in a world very different to that of older generations. Globalisation has shrunk the planet. Technology is endemic and everything is expected to be enabled by it. The Internet has revolutionised not only the way Millennials access information, but the way they buy and sell, the way they socialise, and even the way they meet partners (in life and business).

    This workshop will introduce the 'Digital Natives', their world, and their view of “normal”. It provides tools and insights that will assist with effective integration and understanding of this new group in the workplace.

    We’ll take you into the world and mind of Generation Y (Millennials). It will help you understand how they came to be the way they are, what you need to consider if you want to connect with them effectively, and it germinates strategic thoughts you need to consider if you are to maximise the opportunity that this new group brings, as both customers of your company, and staff or colleagues in your teams.
     

     

  • Digital Transformation: Breaking Down the Silos in the Marketing organisation to deliver a seamless customer experience

    Adele Ghantous, Director, Lapis Angularis

    In the increasingly complex digital landscape, the proliferation of channels, touchpoints, data sources and marketing technologies are making it extremely difficult for marketers to operate efficiently, effectively and within policy. Join  this session to discuss the challenges that marketers face every day: Adele will share how organisations can remain efficient, effective and compliant by:

    • Streamlining ways of working and breaking down silos across all stakeholders in the marketing delivery process
    • Leveraging marketing technology standardisation to bridge the gap in the organisation
    • Creating an environment of transparency and accountability, within the brand organisation and across their partner agencies, to better assess marketing performance
    • Achieving efficiencies, effectiveness and compliance
    • Sharing knowledge and best practices

    Adele Ghantous is the founder of Lapis Angularis which specialises in Digital Transformation and Marketing Operations helping  marketers align stakeholders and streamline processes around marketing technology platforms to achieve efficiencies, improve ROI measurement and drive compliance. She has over 18 years of experience in the digital space developing new technologies and innovative solutions. Her career started with the launch of one of the pioneering high-speed internet over fibre optic in North America in 1997, after which she joined DoubleClick in Product Management, working on one of the leading global Email Marketing platforms. She then spent several years with WPP agencies, driving marketing transformation through the set-up of Marketing Operations centres of excellence for Wunderman’s global clients, including Microsoft and Nokia, and for the various WPP media agencies. She is a published author, blogger and speaker and  has an MBA from McGill University
     

     

PERSONAL DEVELOPMENT SESSIONS
PERSONAL DEVELOPMENT SESSIONS
  • ‘The What and The Why of Leadership’

    James Kerr is a bestselling author, speaker and adviser

    - The importance of values within leadership

    - How leaders create leaders; mission leadership in the team and the organisation

    - How winners handle pressure

    - How to create marginal gains through exceptional leadership

    - Turning purpose into practice

    - Transforming strategy into everyday actions

    - Creating a common cause for all levels of the organisation

    - The essence of the keynote; storytelling as a leadership tool

    Writer, speaker and advisor James Kerr is the first outsider to gain access inside the legendary All Blacks rugby team. His international best seller, Legacy, reveals the secrets of their extraordinary success - Champions Do Extra, they Go for the Gap, Sweep the Sheds, Play with Purpose and Leave the Jersey in a Better Place to create a culture that delivers sustainable competitive advantage. Throughout the Legacy Keynote, Kerr weaves in examples from his work to provide lessons for ambitious leaders on 'lifting their game’.
     

     

  • Selecting the select – approaches and strategies to recruit and manage talent

    Michal Foale CBE, astronaut, scientist, inventor
    Join Michal Foale CBE, astronaut, scientist, inventor in two interactive workshops on Leadership and Recruiting and Managing Talent.
     

  • 1-2-1 coaching sessions with qualified coaches

    Here you have the opportunity to spend an hour with a highly qualified and experienced coach, to carve out some space from your hectic schedule to explore and reflect upon whatever’s on your mind

    You may have a specific, business-related issue that you would like to bring; or something that is more connected to your life outside of work: challenges, ambitions, obstacles, or simply a ‘niggle’ or curiosity about something you can’t quite define yet. What you discuss is entirely up to you.

    Whatever it may be, the coaches will bring their full attention and an independent perspective to the conversation. The ultimate goal is that you leave with more options and ideas, and feeling better resourced to take those forward. You may be surprised at what you can do in an hour.
     

     

NETWORKING AGENDA
NETWORKING AGENDA
  • Networking agenda

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    In addition to the main conference programme, delegates have many other opportunities to spend time with peers; learn from them, help others who are facing the issues that they have successfully overcome and extend personal networks.

    ‘Extra-curricular’ activities and entertainment
    We know that delegates like to have some ‘down time’ at the event and to make full use of the ship’s facilities we will be offering some downtime activities for delegates to take part in:-
    - Wine and cheese tasting
    - Galley visits and other 'behind the scenes' ship tours
    - Casino lessons
    - Football tournament
    - Aerobics
    - Spa and salon
    - After-dinner entertainment (comedian, quiz, karaoke, shows)

    Informal networking
    There are countless opportunities to informally network with all forum attendees – speed meetings on the first night are a great ice-breaker, relax with a coffee in one of the ship’s many lounges during free time and the after-dinner entertainment offers some light relief after a busy day. 

     


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