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THE MARKETING FORUM is now celebrating it’s 25th year. Held annually on board a P&O cruise ship, this year it’s the Arcadia, it attracts senior UK marketers, agencies as well as  leading industry figures. 

CONFERENCE THEME FOR 2017: Our 2017 conference programme will focus on key issues of concern to marketing professionals in today’s fast moving and often disrupted business world.

Through a combination of case-studies, seminars, interactive workshops and peer-led discussion groups, the forum will help marketers share information, views and experiences on how to keep up to date with latest trends and align thinking to the needs of their brand.

We aim to provide you with the knowhow to deliver strategies which deliver lasting impact on your customers and brand as well as engaging and empowering your multi-generational workforce, your senior leaders and key stakeholders.

New speakers and sessions will be added over the coming weeks.

For further information please contact Hilary Fenwick

CPD Certified

cpd_certified_rgb.pngThe Marketing Forum qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please email Hilary Fenwick or call on +44 (0) 20 8487 2244.

    We will again be using the masterclass structure, where delegates can choose to either focus on one key area or join groups from across the whole programme.

    Each masterclass will be delivered through a series of seminars, workshops and roundtables.

    Workshops focusing on the personal skills required to succeed in senior management.

    Conference sessions focusing on how marketing  can drive the wider ambitions of the business.

    A series of case studies and workshops that provide practical learning to enhance your brand.

    Celebrating our 25 years at the heart of the industry applying key insights to today’s world.


  • Inspiring those around you and motivating your team: lessons business can learn from a compelling success story!

    Dame Katherine Grainger DBE, Britain’s Most Decorated Female Olympian

    Katherine Grainger is the most decorated female Olympian of all time.  Hers is a story of hard work, holding firm, pursuing the dream over two decades and achieving glorious success!

    She is the only female athlete in any sport to gain medals in five consecutive Olympic Games, in 2...


  • Mars One -It’s out of this world!

    Bas Lansdorp M.Sc., Co-Founder & Chief Executive Officer, Mars One

    Mars One invites you to learn more about the next giant leap for humankind!

    The mission goal is to establish a human settlement on Mars as the stepping stone for the human race on its voyage into the universe!  As with the Apollo Moon landings, a human mission to Mars will inspire generations to believe that all things are possible and anything can be achieved.

    Bas Lansdorp has never been one to let bold ventures intimidate him. A born entrepreneur, he sees potential and opportunity where others shy away. Gifted with an articulate vision and genuine enthusiasm, he moves people with his passion for science and the human mission to Mars.

    Since starting Mars One in March 2011, this project has received support from scientists, engineers, businessmen and –women and aerospace companies from all over the world and applicants are queuing to take part in the astronaut selection programme.

    To prepare for this settlement the first unmanned mission is scheduled to depart in 2020. Crews will depart for their one-way journey to Mars starting in 2031; subsequent crews will depart every 26 months. Mars One is a global initiative aiming to make this everyone's mission, including yours.  Everyone is invited to join Mars One’s efforts to make mankind a multiplanetary species.

    Join Bas to hear his inspiring story!

    Bas Landorp is CEO and co-founder of Mars One, a not for profit foundation with the goal of establishing a permanent human settlement on Mars.
    Bas is responsible, among other things, for investor relations, public outreach and for initial contacts with potential suppliers, sponsors and partners. He is an entrepreneur with an engineering background, interested in visionary technological business cases.


  • Understand your mind, change your world

    Dr. Tim O’Brien, psychologist, performance consultant and author

    This keynote is about you. Tim proposes that you have two stories inside your head: one is about your life and the other is controlling your life. The one that is controlling your life is your Inner Story. This keynote will be about how your mind creates your Inner Story and how changing it can be the fast way to a better you. It will also help you to understand how powerful your mind is in directing how you think, feel and behave. You will be able to take away learnings that you can instantly apply to your personal and professional life.

    Please see a video about Tim's keynote session below.


    Tim O’Brien is a psychologist who has received awards for his pioneering work in the field of emotional and behavioural change. . He has been a performance consultant to teams in a range of global businesses across a variety of sectors. He has been Club Psychologist for three English Premier League football teams including over ten years with Arsenal FC and has designed and delivered leadership programmes for companies such as Nike and Red Bull and has coached individuals from President and CEO to emerging leader level.

    Tim is Visiting Fellow in Psychology and Human Development at the world-leading UCL Institute of Education. His latest book, Inner Story’, is endorsed by Sir Elton John and Arsene Wenger.


  • Brand Marketing in the Retail & QSR sector: how to survive in a VUCA* world. (*Volatile, Uncertain, Complex and Ambiguous)

    Tony Holdway, Sales & Marketing Director, Domino's Pizza Group Ltd

    With all the political, economic & consumer uncertainty:
    how to deal with the pressure on your brand.
    Tony Holdway joined Domino’s in 2016. He is tasked with pioneering more ways to order and receive food but believes that 2017 may see the marketing industry entering its toughest 12 months yet. Ever the optimist, Holdway is looking to cement Domino’s position as the UK’s biggest pizza chain by "loading it with customer innovation".

    Tony previously spent 6 months on the board of British Home Stores as Marketing & Creative Director, to turnaround their iconic retail brand, and hit the headlines by running the #SaveBHS campaign in its final weeks.

    He has nearly 30 years of retail experience including holding senior marketing positions at House of Fraser, Wickes, Shop Direct & Mothercare. As an active member of the Marketing Society, Tony focuses on how to better understand & influence customers across all brand channels. He is also a Non-Executive Director of Focal Point Coaching & Negotiation.


  • Channel hopping: building a B2B brand in today’s integrated world

    Dr Liz Jackson MBE, Global Marketing Director, BCMS

    The world has changed and B2B marketers have more choice and opportunities than ever before. How do you make the most of the different marketing possibilities out there, and what works best for a business like yours?

    In this session, Liz Jackson will discuss:

    • An overview of available channels
    • How to integrate marketing
    • What generates best return on investment
    • The importance of failing in a safe environment
    • How to innovate, test, measure, and build a brand that can lead the way.

    Liz Jackson has had a full career, from starting a business at 25, to becoming Global Marketing Director for BCMS, a worldwide, market-leading M&A company. Honoured by Her Majesty the Queen, Liz was awarded an MBE in the 2007 for services to business, and in 2012 she was bestowed with an honorary doctorate by Staffordshire University for her business achievements and for inspiring others.

    Liz is an engaging, compelling speaker and her passion to deliver marketing-led sales strategies, which contribute to business growth, is contagious.


  • Innovation: Getting new and different over the line.

    Sanjay Patel, EMEA Innovation Connector at Coca-Cola Services

    With many different perspectives and agendas in each project team, how do you get the team to perform better together in delivering the right projects on time for the business?

    How to get Marketing, Design and R&D to work together better and achieve your business objective.

    Sanjay Patel is a seasoned cross functional and cross category innovator with over 20 years’ experience in creative leadership and driving change, previously employed at Astra Zeneca and PZ Cussons. 

    Initially engaged by The Coca-Cola Company to look after enhanced hydration packaging and structural design, Sanjay helped create a 2-20-year shared value innovation strategy for the water category.

    Now Sanjay is more involved with discovering irrefutable insights and translating them into business opportunities.  These are brought to life through a series of self-facilitated creative workshops and meaningful agency partnerships to impact across the Global business.


  • Make interesting companies, not just interesting advertising!

    Alex Smith, Founder, BasicArts

    We all know that today great brands, whether B2B or B2C, are the ones people talk about, not those who talk about themselves. The problem is, most brands aren't worth talking about. They save their creativity for their ads whilst the real business underneath remains dull, confused, or worse. This session will introduce you to a simple technique you can apply to any business to make it inspiring for the both its customers, and the people who work for it. 

    By learning the lessons from pioneering brands such as Lush, Patagonia, Google, and Go Pro, you will bring great marketing to the centre of the business where it truly belongs.

    Alex Smith is a strategist who has advised both established brands such as Innocent and The Economist, as well as disruptive start-ups like Unbound and Hello Fresh.  He works with brands, agencies, and media bodies to help them meet today’s consumer expectations by building interesting companies, instead of just interesting advertising.  His work on marketing future has been featured in titles such as Campaign, Marketing, WARC, and Management Today.


  • Setting an effectiveness culture to improve marketing return on investment.

    Nick Milne, Head of Insight, Customer Data Driven Marketing, Samsung Electronics

    The expectation on Marketing Effectiveness as an industry and an approach to improved MROI has gathered pace over the last 18 months, particularly in large and complex organisations.

    To succeed in meeting these increasing expectations it is critical to understand that improving MROI is as much about the effectiveness culture of an organisation, and the relationship with its partners, as it is the creation of new tools and the evolution of existing capabilities to better inform decision making.

    Nick will talk through the work done at O2 in setting up a Marketing Effectiveness team and the role that this has had in understanding how to improve MROI.

    Nick Milne is Head of Marketing Effectiveness at O2. Nick has a client-side and agency background; starting his career in retail banking with LloydsTSB and Sainsburys Bank, Nick moved agency side with the lifestyle marketing consultancy CACI, then OMD, then VCCP before joining O2 in January 2013.

    Nick’s current Head of Marketing Effectiveness role sees him leading the team to help deliver the strongest brand, happiest customers, and healthiest commercials through telling the story of marketing performance. Key success includes the introduction of O2 MEta, our live environment, which fuses real time digital, social and brand data to help take the voice of the customer and marketing performance out across O2 and agency partners.


  • How inventing your own brand properties can grow your business faster in the connected economy

    Jamal Benmiloud, former marketing leader at Red Bull and Monster Energy, co-author of 'Brand Love’, Founder of EARN Studios

    “In pure financial terms, our brand properties are not yet profitable, but in value terms, they are. The total editorial media value plus the media assets created around them are superior to pure advertising expenditures.” Dietrich Mateschitz, Founder & CEO of Red Bull.

    During this session Jamal will discuss:

    • Which brands have developed a pioneering brand property approach to marketing?
    • How can you replicate their success formula to create your own marketing team of millions?
    • Case studies for B2C include Red Bull, Monster Energy, Xiaomi, Lego, Castrol & EE. 
    • Case studies for B2B include Qualcomm, Red Bull, Castrol, Brewdog.

    Jamal Benmiloud, is a straight-talking thought leader, with a reputation as one of the world’s most disruptive thinkers in marketing. His experience working for global brands coupled with his vision for the future of marketing is both informative and inspiring.


  • Brand partnerships – bringing your brand to life and making the customer care.

    Matthew Leopold
    If you love something, you will crave it. If you care, you’ll buy it.
    Brand partnerships are unique in the world of marketing – you have access to something that is hugely valuable. Customer emotion. Yes, the customer actually cares! They will listen to you. They will pay attention to your message. They might even change their purchasing habits.
    Done well, brand partnerships can be a hugely valuable tool for all brands and organisations – big and small, B2B or B2C. And they don’t need to be expensive. Brand partnerships are widely misunderstood and poorly delivered. The old-fashioned world of sponsorship slapping big logos on things has created a poor image for this brilliant discipline.
    Matthew will break down the marketing basics behind WHY brand partnerships work and HOW they can be effective. He’ll cover all sorts of partnerships - from big sponsorships to small sponsorships, from commercial partnerships to relationships with charities and schools. Come and learn from his mistakes and discover how to make your customers care.
    Matthew Leopold has a background in PR and branding and has been involved in shaping and implementing partnerships for most of his career – latterly heading up Sponsorship and Partnerships at British Gas. He is a board director of the European Sponsorship Association, charged with helping the industry better demonstrate the impact of sponsorships on business results. Through various activations and campaigns, he has learned how to build consumer trust and improve corporate reputation through sponsorship.
    Primarily leading the sponsorship of British Swimming and its subsidiaries, Matthew has been able to focus on making swimming’s assets work hard for British Gas and deliver value for the brand. As a non-Olympic sponsor of an Olympic sport, Matthew oversaw BG’s hugely successful 2012 campaign which drove a huge brand uplift for British Gas.
    Matthew is an advocate for the often-forgotten audience of sponsorship – employees. Under his leadership, British Gas employees were given unrivalled access and opportunity to the sponsorship. Participation in sport significantly increased, sickness dropped and employee pride hit and all-time high.

  • Growth through self-disruption – the convergence of content and commerce.

    Michel Koch, Chief Marketing Officer, Time Inc. (UK) Ltd

    • Disrupting existing business models - How to grow in adjacent markets and reinvent your business when your core model is in decline.
    • Leveraging data to put customer at the heart of your strategy
    • Exploring new revenue streams
    • Self-disruption: using digital to hack growth and extend brand reach.

    In this session, Michel will illustrate with case-study examples how TIME Inc. is growing through creating new business models and leveraging brand equity and content.

    Michel Koch is a digital and e-commerce pioneer and veteran. He started as head of new media at Sony Music in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).

    Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME Inc. UK to drive new business growth initiatives, and as a CMO led a company-wide customer marketing transformation program.

  • Fast Asleep - Wide Awake: the link between sleep, productivity and performance

    Dr Nerina Ramlakhan, physiologist and sleep therapist

    This seminar will address stress, pressure, performance optimisation, burnout prevention and offer practical solutions to deal with 21st century insomnia.  The following will be covered:

    • Sleep, productivity and performance – What’s so important?


  • How to make a great presentation every damn time!

    David McQueen, Founder and Managing Director, Narratively

    This workshop explores the core elements of memorable presentations and will examine:

    • Uncovering the big idea

    • The development of core messages and storytelling

    • Understanding the impact of your voice

    • Developing platform skills

    David McQueen is an international speaker, facilitator and presentations coach. He has worked with a number of audiences around the world in business, third sector and education, sharing his thoughts on personal development and effective presentations.

    A natural storyteller, he is passionate about communicating what good speaking and presentation looks like, in order to help you to become a better speaker and presenter, whether in leadership, sales, pitching for business or investment, customer service or convincing your staff to stay motivated and driven!



    Led by Wisdom8 – coaches to the Fellows and Scholars coaching programmes for the Marketing Academy

    Take the opportunity to spend time with one of our highly qualified and experienced coaches to carve out some space from your hectic schedule to explore and reflect upon whatever’s on your mind.

    You may have a specific, business-related issue that you would like to bring or something that is more connected to your life outside of work: challenges, ambitions, obstacles, or simply a ‘niggle’ or curiosity about something you can’t quite define yet. What you discuss is entirely up to you.

    Whatever it may be, our coaches will bring their full attention and an independent perspective to the conversation. The ultimate goal is that you leave with more options and ideas, and feeling better resourced to take those forward. You may be surprised at what you can achieve!


  • How to launch your ‘impossible’ enterprise.

    Bas Lansdorp M.Sc., Co-Founder & Chief Executive Officer, Mars One

    The power of persuasion is vital to launch any new endeavour, business or personal.
    How do you get the backing for your mission?

    Join Bas on an incredible journey and discover that ability within yourself!

    Bas Landorp is CEO and co-founder of Mars One, a not for profit foundation with the goal of establishing a permanent human settlement on Mars.
    Bas is responsible, among other things, for investor relations, public outreach and for initial contacts with potential suppliers, sponsors and partners. He is an entrepreneur with an engineering background, interested in visionary technological business cases.


  • Understanding the psychology of higher performing teams: what’s really going on?

    Dr. Tim O’Brien, psychologist, performance consultant and author

    Whereas Tim’s keynote address was focussed on individuals this session is all about teams. Every team that Tim has worked with - in business and in sport - identifies and develops its Inner Story as it is the most important lever for performance. In this practical session Tim will help you to analyse the Inner Story of your team and offer advice on how to change it in order to create a culture of high performance.

    Join Tim to find out what is really going on in your team, explore the challenges that you face and identify real solutions that you can apply in your own workplace.


  • How your mind can make you more successful

    Dr. Tim O’Brien, psychologist, performance consultant and author

    Defining what success means and looks like for you is critical if you want to succeed. However, controlling what is going on inside your head is even more critical in getting you to where you want to be. Successful people are focused – but do you know the one thing that everyone must focus on to be successful? Successful people are motivated – but are you aware why motivation is not enough?  We are told that setting goals is essential to success – but are you are aware that forgetting them could be even more essential? Join Tim for this interactive session and identify how understanding your conscious and unconscious mind can increase the inevitability of achieving success on your terms.


  • Networking agenda


    In addition to the main conference programme, delegates have many other opportunities to spend time with peers; learn from them, help others who are facing the issues that they have successfully overcome and extend personal networks.

    ‘Extra-curricular’ activities and entertainment
    We know that delegates like to have some ‘down time’ at the event and to make full use of the ship’s facilities we will be offering some downtime activities for delegates to take part in:-
    - Wine and cheese tasting
    - Galley visits and other 'behind the scenes' ship tours
    - Casino lessons
    - Football tournament
    - Aerobics
    - Spa and salon
    - After-dinner entertainment (comedian, quiz, karaoke, shows)

    Informal networking
    There are countless opportunities to informally network with all forum attendees – speed meetings on the first night are a great ice-breaker, relax with a coffee in one of the ship’s many lounges during free time and the after-dinner entertainment offers some light relief after a busy day. 


  • 2017

    We are pleased to be working with the following organisations & partners:

General Enquiries:

T: +44 20 8487 2200
F: +44 20 8487 2300

T: +1 212 651 8700
F: +1 212 651 8701

T: +41 61 335 94 44
F: +41 61 544 74 44


T: +39 02 312009
F: +39 02 3313976

Get in touch

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